REPORT TO THE CITY COUNCIL FROM: RUTH F. QUINTO, CPA, Assistant City Manager Office of the Mayor and City Manager SUBJECT ..Title Approval of a five-year License Agreement with Activated Events LLC, to produce and hold special event concerts (dba/ Boots in the Park) at Woodward Park (Council District 6). ..Body RECOMMENDATION Staff recommends that the City Council approve a five-year License Agreement with Activated Events LLC., a California Limited Liability corporation, to schedule and produce special event concerts as Boots in the Park at Woodward Park for the period January 1, 2025, through December 31, 2029. EXECUTIVE SUMMARY Activated Events LLC, a California Limited Liability Corporation, has been producing and promoting the Boots in the Park in Fresno since 2017. The Licensing Agreement with Activated Events LLC will allow for the production, promotion and holding of special event concerts at Woodward Park through the Special Events Division of the Office of the Mayor and City Manager between January 1, 2025, and December 31, 2029. BACKGROUND Activated Events LLC, a California Limited Liability Corporation, has been producing and promoting the Boots in the Park since 2017. Since that time, Activated Events LLC., has expanded to include seven locations in California (Norco, Santa Clarita, Bakersfield, Long Beach, San Diego) as well as Arizona (Tempe and Gilbert). In Fresno, Activated Events LLC also operated at Granite Park for one year and then back to Woodward Park in 2022 for a single concert. There is one concert in the booking/planning process scheduled for October 2024 through the Special Events permit process under the current agreement set to expire October 31, 2024. The ability to operate under a 5-year Agreement will allow advanced planning to assist in attracting larger acts to Fresno. The main terms of the agreement are as follows: * An increase in the rental fee, cleaning and deposit fees of 3% for each beginning in year one and continuing in years two through five for a total of 15% over five years. * Staff coordinator services provided by the City (as per the current agreement), however, all other staff provided by the City, if needed, will be charged per the City's Master Fee Schedule, rather than the previously agreed-upon flat rate of $15/hour. * Activated Events will provide the City with up to sixteen (16) complimentary General Admission tickets. This Licensing Agreement has been requested by the promoter to set dates and time for events expected for each booking and includes the requirement of contract policing services. This Agreement will allow the promoter to coordinate the booking of a single headliner in multiple venues on the West Coast in a single weekend. ENVIRONMENTAL FINDINGS Pursuant to section 15378 of the California Environmental Quality Act (CEQA Guidelines), approving this License Agreement is not a "project" for the purposes of CEQA. LOCAL PREFERENCE Local preference is not applicable; as it is not an award of a contract. FISCAL IMPACT There is no additional cost associated with the approval of this License Agreement. Both the City of Fresno's Special Events Division within the City Manager's Office and the PARCS department will be paid for all services provided as outlined in this License Agreement and/or the Master Fee Schedule (MFS) to offset all cost. Attachment: License Agreement with Activated Events LLC